The author considers in detail the novels of Part IV of the RF Civil Code which to a certain extent have changed law provisions on early termination of legal protection of trademarks due to their non-use by trademark owners. The author believes that the changes in the legal regulation of early termination of trademark protection due to non-use have brought the understanding of trademark use closer to the real conditions of civil circulation. It is for law application practice to show how effective the implementation of the legislator’s ideas will be.